> ## Documentation Index
> Fetch the complete documentation index at: https://docs.trypost.it/llms.txt
> Use this file to discover all available pages before exploring further.

# Brand profile

> The voice, look, and language settings that shape every AI-generated post.

## What it is

Each workspace has a **Brand profile** that the AI features (Generate, Review, Create) use to keep generated content on-brand without you having to spell it out every time. Set it up once per workspace; every AI call from then on is wrapped with these guardrails.

Find it under **Settings > Workspace > Brand**.

## Fields

| Field                | Required | Notes                                                                                                                                                                                |
| -------------------- | -------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| **Website**          | No       | A URL up to 255 characters. Used as context for AI generation.                                                                                                                       |
| **Description**      | No       | Up to 2 000 characters. What you do, who you serve. The AI's strongest signal for relevance.                                                                                         |
| **Tone**             | No       | One of: `professional`, `casual`, `friendly`, `bold`, `inspirational`, `humorous`, `educational`                                                                                     |
| **Voice notes**      | No       | Up to 2 000 characters. Free-form notes — phrases to use, things to avoid, signature jokes.                                                                                          |
| **Image style**      | Required | Visual treatment for AI-generated images and slides. One of: `cinematic` (default), `illustration`, `isometric_3d`, `cartoon`, `typographic`, `infographic`, `minimalist`, `mockup`. |
| **Brand color**      | No       | Hex `#RRGGBB`. Used in image generation and any layouts that pull theme colors.                                                                                                      |
| **Background color** | No       | Hex `#RRGGBB`. Default canvas color when AI renders branded slides.                                                                                                                  |
| **Text color**       | No       | Hex `#RRGGBB`. Default text color on rendered slides.                                                                                                                                |
| **Brand font**       | Required | One of the supported font families. Used for AI-rendered slides.                                                                                                                     |
| **Content language** | Required | `en`, `pt-BR`, or `es`. The language the AI generates posts in.                                                                                                                      |

## How the AI uses it

When you click **Generate**, **Review**, or run **Create with AI**, TryPost concatenates a short brand brief (description, tone, voice notes, language) with your prompt before sending it to the model. The model never sees your raw prompt in isolation — it always sees brand context.

That's why two workspaces with the same prompt can produce very different copy: one is wrapped with "Marketing agency for B2B SaaS, professional tone" and the other with "Indie creator, humorous tone, mention coffee".

## Recommendations

* **Keep the description specific.** "We sell software" → bad. "B2B inventory management for fast-fashion brands" → good.
* **Use voice notes for taste, not facts.** Things like "we never use exclamation marks", "we always close with a question", "avoid corporate buzzwords".
* **Lock in the content language.** It controls the whole AI surface — generated posts, review feedback, even the example button labels.

## Autofill (Cloud)

When you fill in **Website**, the dashboard offers to autofill the rest from your homepage's metadata. The AI scrapes the URL, extracts a brand description, suggests a tone, and proposes voice notes — you review and save. Saves a few minutes vs. typing it from scratch.