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What it is

Each workspace has a Brand profile that the AI features (Generate, Review, Create) use to keep generated content on-brand without you having to spell it out every time. Set it up once per workspace; every AI call from then on is wrapped with these guardrails. Find it under Settings > Workspace > Brand.

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Fields

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How the AI uses it

When you click Generate, Review, or run Create with AI, TryPost concatenates a short brand brief (description, tone, voice notes, language) with your prompt before sending it to the model. The model never sees your raw prompt in isolation — it always sees brand context. That’s why two workspaces with the same prompt can produce very different copy: one is wrapped with “Marketing agency for B2B SaaS, professional tone” and the other with “Indie creator, humorous tone, mention coffee”.

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Recommendations

  • Keep the description specific. “We sell software” → bad. “B2B inventory management for fast-fashion brands” → good.
  • Use voice notes for taste, not facts. Things like “we never use exclamation marks”, “we always close with a question”, “avoid corporate buzzwords”.
  • Lock in the content language. It controls the whole AI surface — generated posts, review feedback, even the example button labels.

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Autofill (Cloud)

When you fill in Website, the dashboard offers to autofill the rest from your homepage’s metadata. The AI scrapes the URL, extracts a brand description, suggests a tone, and proposes voice notes — you review and save. Saves a few minutes vs. typing it from scratch.