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A repurpose watches one social account for new videos posted outside TryPost, downloads them, and republishes each one to the destinations you pick. Use it when you publish a Reel on Instagram and want the same video on TikTok, YouTube Shorts, and the rest without pasting it by hand. Only Instagram and Facebook can be a source — they are the only networks that let TryPost download the video. Destinations can be any connected account whose format accepts video. You can also manage repurposes through the REST API and MCP tools.

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Who can manage repurposes

Owner, Admin, and Member can create, edit, activate, pause, resume, disable, and delete repurposes. Viewers do not see Repurpose in the sidebar. The sidebar item is labeled Beta. See Team & roles.

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Create a repurpose

1

Open Repurpose

In the sidebar, click Repurpose.
2

New repurpose

Click New repurpose.
3

Pick the source

Choose the Instagram or Facebook account TryPost should watch. Connect one first if the list is empty.
4

Configure and activate

On the next screen, pick the format to watch, the destinations, and whether each new video should publish automatically or land as a draft. Then click Activate.
A new repurpose starts as a draft. Nothing is replicated until you activate it. Only videos published after activation are picked up. The create dialog only picks the source. Format, destinations, and publish mode are on the next screen (defaults: watch Reels, publish automatically, no destinations).
One source account can feed several repurposes — one per format (Reels, Videos, Stories). The same account plus the same format cannot feed two rows in one workspace.In the dashboard, creating a second row for the same source with the default format (Reels) opens the existing one. The API and MCP return 422 instead.

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Source

TryPost cannot watch TikTok, YouTube, LinkedIn, or any other network as a source — those APIs do not give us a downloadable file.

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Destinations

Each destination is a connected account plus the format it should publish as. A Story on Instagram can land as a Reel on TikTok or a Short on YouTube — the source format and the destination format do not have to match. The destination’s content_type must accept video. A Pinterest pin (image) is rejected. Required per-platform settings (TikTok privacy_level, Pinterest board_id, Discord channel_id, …) are the same keys as on a regular post. You can save a draft without them; Activate and Resume refuse until every usable destination has what it needs to publish. See per-platform meta. Captions are copied from the original. TryPost only rewrites a caption when it exceeds that network’s limit (AI shortener when available, otherwise a hard trim). A destination you switch off stays in the list and is skipped for that item — the flow keeps running. A destination you delete is removed from the list; if it was the last one, the flow pauses (paused_reason no_destinations). An active row cannot drop its last usable destination on save. The source account cannot also be a destination on the same repurpose.

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Publishing mode

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Status

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Pause vs disable

Pause keeps the watermark. Videos published while it is paused are still picked up after Resume. Disable clears the watermark. The next Activate only watches from that moment on. A user pause (you clicked Pause) resumes from the same place. A system pause (the source died, or every destination disappeared) stamps a new watermark on resume, so the backlog from the outage is not replayed.

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Changing the source

Editing the source account or the watched format on an already-activated row resets the watermark. Only videos published after that change are replicated.

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How polling works

On Cloud, and on a self-hosted install with the scheduler running:
  1. repurpose:poll runs every five minutes and queues a check for every active source that is due
  2. Each source is polled about every 15 minutes (REPURPOSE_POLL_INTERVAL_MINUTES)
  3. A rate-limit from Instagram or Facebook backs the next check off to 60 minutes (REPURPOSE_BACKOFF_MINUTES)
  4. New videos after the watermark become activity items; each one is downloaded and turned into posts
Videos you already published through TryPost are listed as skipped. They are never cloned back onto the other networks.

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Activity

Open a repurpose and switch to Activity to see every source video TryPost has seen. Deleting a repurpose stops checks immediately. Posts it already created stay in the calendar.

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Account health

Source and destination are treated differently on purpose. A dead source (disconnected, token expired, or switched off) pauses an active flow with paused_reason source_unavailable. When that account is connected and switched on again, TryPost resumes it for you — you do not click Resume. A user pause (paused_reason is null) is never auto-resumed. If the source account is deleted, the flow pauses with source_removed and the source field is cleared. Pick a new source, then Resume. That is not auto-resumed. A dead destination does not stop the flow:
  • Switched off — skipped at job time; the others still get the video
  • Disconnected but still listed — a post is still created so you can retry after reconnecting
  • Deleted — removed from the destination list; if none remain, the flow pauses (no_destinations)
The list shows an amber warning when a system pause is in effect. Open the row to see why. When the cause is fixed and the flow did not auto-resume, the banner says it is ready — click Resume. No email is sent when a repurpose pauses. You already get account-level mail when a connection dies.

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REST and MCP

MCP lists return { repurposes \| items, total, per_page, current_page, last_page } instead of the Laravel data / links / meta envelope. list-repurpose-source-formats-tool returns { source_formats: [...] }.

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Webhooks

Replicated posts are ordinary posts. They fire the same webhook events (post.created, then post.scheduled in publish mode, then the publish outcome). created_via is repurpose.

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Self-hosting

Repurpose needs Horizon (or another queue worker) and the scheduler. repurpose:poll is already on the default schedule (every five minutes). Tune how often each source is checked:
See Configuration and Scheduled tasks.

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FAQ

TryPost has to download the original video. Instagram and Facebook expose a file URL; the other networks do not. Those accounts can still be destinations.
No. Activation stamps a watermark. Only videos published after that moment are replicated. Disable-then-activate does the same — the gap stays empty.
It is skipped (published_via_trypost). The activity row still appears so you can see why nothing new showed up.
No. That account is skipped for each new item. The others still receive the video. Activate and Resume only need one usable destination. Deleting the last destination does pause the flow.
Not if TryPost paused it because the source died (source_unavailable). Reconnect (or switch the account back on) and the flow resumes by itself. A pause you started, or a deleted source (source_removed), still needs Resume.
Instagram often withholds the download URL in that case. The activity row says the network did not share a downloadable file.