Both are reached from the single Instagram card on the Accounts page, which asks which method you want.
You can connect as many Instagram accounts as you want in one workspace. Standalone and Facebook Business are two ways into the same identity — the same Instagram account cannot sit on both. Connecting it the second way updates the existing card. See multiple accounts.
Connect your account
Standalone (personal)
- Go to Accounts in the TryPost dashboard
- Click Connect on the Instagram card, then choose Instagram
- Authorize TryPost on instagram.com
- The account shows up immediately
Business (via Facebook)
- Go to Accounts in the TryPost dashboard
- Click Connect on the Instagram card, then choose Instagram (Facebook Business)
- Authorize TryPost through Facebook
- Select the Facebook page whose Instagram account you want to connect. If only one of your pages has one, TryPost connects it without asking
Supported content types
There is no separate
instagram_carousel content type on posts. The AI Create wizard may still accept instagram_carousel as a generation format; the resulting draft is stored as instagram_feed.
All three content types are available on both connection flavors.
Media limits
A single video on
instagram_feed publishes through the Reels container; the 100 MB / 60 seconds on instagram_feed is TryPost’s conservative rule (Meta only documents the Reel spec) — use instagram_reel for longer clips. Official specs: IG User Media. Full catalog: Media.
Either flavor can be a repurpose source. TryPost watches the account for new Reels, feed videos, or Stories you publish outside TryPost and republishes them to the destinations you pick.
OAuth scopes
The
*_manage_insights scopes power the Analytics dashboard’s Instagram view.
Self-hosting setup
Configure Instagram (Standalone) API credentials
Configure Instagram (Standalone) API credentials
- Go to Meta for Developers and create an app
- Add the Instagram product (the standalone Instagram API, not Instagram Graph via Facebook)
- Set the redirect URL to
{APP_URL}/accounts/instagram/callback - Request permissions:
instagram_business_basic,instagram_business_content_publish,instagram_business_manage_insights - Add to your
.env:
Configure Instagram (Facebook Business) API credentials
Configure Instagram (Facebook Business) API credentials
- In the same Meta for Developers app, also add the Facebook Login for Business product
- Set the redirect URL to
{APP_URL}/accounts/instagram-facebook/callback - Request permissions:
public_profile,pages_show_list,pages_read_engagement,business_management,instagram_basic,instagram_content_publish,instagram_manage_insights - Use the same
FACEBOOK_CLIENT_ID/FACEBOOK_CLIENT_SECRETyou’ve configured for Facebook (it’s the same app)

